data insight
Supporter Segmentation & Targeting
Working with you to understand your supporters, we build a program to visualise your supporter base, from new recruits to lapsed, and from standard to high value donors. We’ll highlight engagement opportunities and advise on the best ask strategies to maximise return.
Post segmentation we recommend targeting services for programs where you can’t afford to miss the mark. By targeting the right supporters and the right time you can increase engagement, maximise ROI and accurately predict how the acquisition program will perform.
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